A content creator who launched her OnlyFans while renovating a 1955 fixer upper after her divorce says fans now flood her inbox with construction themed requests, from hard hats to tool belts.
Honey’s Old House, from Florida, began documenting the renovation of her property in early 2022 after selling the marital home and reinvesting the money into a rundown house she could transform herself.
What started as a social media project quickly turned into a full brand and by autumn that year she had launched an OnlyFans page alongside it.
“One night while installing a ceiling fan, I realised I could document the renovation online,” said Honey.
“But I didn’t want it to be just another home improvement page.
“I wanted it to reflect reinvention, humour, confidence and the reality of building something from the ground up.”
Honey, who holds a bachelor’s degree in Multimedia and Graphic Design, says her career in the creator economy was not accidental.
Before working for herself, she built a career in corporate marketing where she worked across brand marketing, digital content, social media, web design and event coordination.
“In corporate marketing, I built brands for other people,” she said.
“Now I use that same strategy to build and own my own media business. That shift towards ownership is redefining what entrepreneurship can look like for women online.”
She says her OnlyFans page is run like a production studio, with every piece of content written, filmed and edited by her.
“I approach all of my content like a producer,” she explained.
“I start with a concept, build a storyline and then write, film and edit everything myself.”
Honey says her unusual combination of home renovation and content creation has also led to some surprising fan requests.
“I get a lot of construction themed requests,” she said.
“Hard hats, tool belts, garage settings. Anything that ties into the renovation side of my brand.
“I think it’s funny when everyday DIY elements turn into a theme, but it also shows that my audience connects the renovation world with my personality.”
One of her favourite projects involved creating a split screen video where two versions of herself interacted on screen.
“It featured the ‘nice’ Honey and a slightly more mischievous version,” she said.
“I scripted the dynamic, filmed each character separately and then edited them together so the reactions felt natural.”
Fans might also be surprised to learn she grew up on a farm surrounded by animals and hands on work.
“I was raised around hard work from a young age,” she said.
“We had cows, pigs and chickens and even made our own maple syrup.
“I also had family members in the trades so renovation work was always around me. I just didn’t step fully into that world until I bought my own home.”
For Honey, the project was about more than fixing up a property.
After her divorce, she wanted something that was completely hers.
“I wanted something that was fully mine, not just financially but symbolically,” she said.
Her goal is also to show that women can feel confident tackling traditionally male dominated skills.
“Electrical basics, carpentry, problem solving. These are things women should feel comfortable learning,” she said.
“Homeownership shouldn’t feel dependent on someone else.”
The financial freedom from content creation has allowed her to invest further in her property, travel and begin planning future projects.
She is already thinking about purchasing another house to renovate and document online.
Over the next year she also plans to expand her brand through collaborations, podcasting and more long form content about independence and reinvention.
“I would love to create space for conversations about building something on your own terms,” she said.
Her advice for anyone considering becoming a creator is simple.
“The creators who succeed treat it like a business,” she said.
“Think about branding, boundaries and sustainability from the start.
“Build something you can grow with.”
