Former Babestation star Reede Fox, 41, has revealed she is earning more now as a model than she did in her twenties – after making a surprise return to the industry more than a decade later.
A former Babestation star who once earned £8,000 a month on live TV has revealed why she made a surprise return to the modelling industry after 15 years away – admitting she “missed the content creator boom” the first time around.
Reede Fox, 41, originally from London, first appeared on Babestation at just 21 years old. She spent around eight years on the late-night channel before stepping away and trying her hand at more conventional jobs.
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But after years out of the spotlight, and now living in a small countryside market town about an hour from the Cotswolds, she decided it was time for a comeback.
“I missed the whole social media content creation wave – it didn’t exist when I started,” said Reede.
“I thought, I want a piece of that pie, that looks really good fun. “I’m older now, so I leaned into a confident, older woman angle and came back.” And this time, she says she’s doing even better than she did in her twenties. “It’s funny because I’m doing better now than I did back then,” she said.
Before relaunching her modelling career, Reede quietly rebuilt her online presence through fashion content.
She began posting outfit videos on TikTok (@reede_x), growing her account to 47,000 followers.
“My TikTok did so much better when it wasn’t overly sexualised,” she said.
“That works better for me – keeping it elusive and letting people stumble across it rather than forcing it in their faces.”
It’s a strategy she believes gives her longevity rather than quick cash. “I’m not about quick fixes and quick money,” she said.
“I like the idea of longevity.”
Reede’s original run on Babestation came long before direct-to-fan platforms existed.
At 21, she was earning around £8,000 a month while only working two weeks out of four.
“The girls were fun. The studio had a party atmosphere, and I didn’t experience the bitching you’d get in a normal office,” she said.
“People assume it’s catty, but I’ve had worse working admin jobs.”
Before her TV days, Reede had worked since the age of 14, taking on everything from sweeping up in hairdressers to mucking out stables.
She also worked as a film extra, including on the Harry Potter franchise, but struggled to settle in traditional roles.
“I didn’t really stick at many jobs,” she said.
“I couldn’t find anything I was passionate about.”
Her entry into Babestation came after spotting a late-night phone line advert while signed to an extras agency.
The producer offered her a try-out, but she headed straight for Babestation instead.
“They are the biggest,” she said.
“I also loved working nights. I’m a proper night owl.”
Although she stepped back from on-screen work after eight years, she never fully left the brand and still writes blogs for Babestation behind the scenes.
Now, two decades after her debut, the industry feels completely different.
Digital platforms have allowed her to control her image, income and schedule in a way traditional jobs never did.
The financial benefits have been significant.
She is currently extending her home with a five-by-five-metre library room, gym and a garage conversion that will become her own content studio.
“If I want to buy a £1,500 pair of shoes, I can,” she said.
“Freedom is priceless.”
Despite living in a small market town, Reede says she no longer worries about gossip or judgment.
“There’s no such thing as anonymity in this industry,” she said. “You can’t care what other people think.”
Her family are supportive, and while she admits she has lost people along the way, she stands by her decision to return.
“I’ll take concern,” she said.
“I won’t take judgment.”
Looking ahead, Reede wants to invest in more property, travel and build long term security.
But at 41, her biggest focus isn’t money.
“One of my goals is to be more present,” she said.
“The most important thing in life is time and people. That’s all there is. “Everything else is secondary – but it definitely helps.”
Two decades after first stepping in front of the cameras, Reede Fox has proved that missing the first wave doesn’t mean you can’t ride the next one.
