Model and influencer Chloe Amour is taking on a new role this festive season becoming “Mrs Claus” for her closest friends.
Known for her luxurious lifestyle, often funded by sugar daddies despite pulling in around £360,000 a year on her own, the 32-year-old is flipping the script this Christmas by spending more than £7,000 on lavish gifts for her inner circle. Her goal? To give them a taste of the life she enjoys year-round.
Chloe, who lives in Las Vegas and has over 2 million Instagram followers, says gift-giving is her favourite part of the holidays.
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I get spoiled all year, so I think it’s only fair I return the favour,” she said. “I become the sugar mama for my friends, and they’ve actually started calling me Mrs Claus.”
She’s planning to treat at least six friends this year and wants them to experience the luxury she’s used to, even if only for a moment.
Though her friends try to reciprocate, Chloe admits there’s little she truly wants or needs. In fact, the only time she gets extravagant is when her sugar daddies are buying then she’s not shy about asking for the most expensive thing she can find.
But with friends and family, she keeps it more low-key and lets them surprise her. Still, there’s a bit of playful rivalry.
Some of my guy friends compete to get me the best present,” she said. “It started off funny but now it feels like some of them are trying to win me over. I just see them as family.”
Last year, Chloe spent Christmas alone, choosing to embrace her independence and focus on herself. She opened presents she’d bought for herself before visiting her family. This time around, things look a little different.
She’s still single but will be hosting Christmas Day at her place for the first time. “I just want to be surrounded by people who matter. I’m not worrying about being in a relationship this year is about prioritising family and taking a break from work.”
Despite the high price tag of her gifts, Chloe says it’s not about the money. Her real hope is that her generosity helps people around her feel valued and cared for. “I’ve been on the other side of things, where I struggled during the holidays,” she said.
Now I’m fortunate enough to be able to give back, and that’s what the season is about making sure your loved ones feel special. I can buy myself whatever I want, but their happiness and company is what matters most.”
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