Two-time NBA champion Lamar Odom has launched an OnlyFans page, and according to TMZ, that makes him the first NBA star to join the platform.
Fans can get in for $3.25 for the first month, then $13 a month, Complex reported. And he isn’t going it alone: his girlfriend, Los Angeles real estate agent Rachel Bradley, has launched a page of her own too.
‘Some chapters people haven’t seen yet’
Odom, 46, went live on Tuesday 27 October, describing himself in his bio as a “Lakers legend” and inviting fans to “get to know the REAL me”, Page Six reported. He also shared a link to the account on his Instagram Stories.
He was quick to push back on assumptions about what the platform is for. “People hear OnlyFans and automatically think one thing, but I’m not here to tell you what you will or won’t see,” he told TMZ.
“I’ve always been an open book, but there are some chapters people haven’t seen yet,” he added.
Sources close to Odom told TMZ he’ll post risqué content, but “nothing too crazy for now”.
A couples play
Bradley’s page launched the same day at the same price, according to Complex. Her bio describes her as an “LA real estate professional with a love for fashion, travel, beautiful places and enjoying every minute of life.”
TMZ reports the pair “may film content together in the future”. For now, though, they’re running two separate accounts, which is a smart bit of business in itself (more on that below).
Athletes are the new celebrity wave
Odom may be the first from the NBA, but he’s part of a fast-growing club of sports names going direct to fans. Former NFL wide receiver Antonio Brown signed up in September, as we covered in Antonio Brown joins OnlyFans, and footballer Lola Gallardo followed at the start of October, part of a trend we explored in women’s football stars seeking direct revenue.
It’s a long way from the court. Forbes estimates Odom earned around $110 million in NBA salary over his career, according to Page Six. Now, like every other creator on the platform, he’s building an income one subscriber at a time.
What a $13 sub is really worth
OnlyFans keeps 20% of every payment, according to parent company Fenix International’s filings reported by Euronews. So each full-price subscriber is worth about $10.40 a month to Odom. A thousand of them would mean roughly $10,400 a month before a single tip.
And tips are where the action is. Third-party data suggests tips and pay-per-view now account for nearly three-quarters of fan spending on the platform, as we reported in why subscriptions are no longer the main event. A cheap first month is the hook; the extras are the business.
For scale, Fenix reported $7.2 billion in fan payments in 2024 across more than 4.6 million creator accounts. A famous name doesn’t guarantee a top-tier income, but it does guarantee a head start most creators never get.
The creator angle: what other creators can take from this
- Two pages beat one. Odom and Bradley each have their own account, their own bio and their own audience. If you’re in a couple, separate pages let you cross-promote, test different prices and keep your income independent, with joint content as a bonus rather than the whole offer.
- A low intro price is a trial, not a discount. $3.25 for the first month lowers the barrier for curious fans. The renewal price is where you find out who’s really interested.
- Set expectations on your own terms. The line from Odom’s camp, “nothing too crazy for now”, is a boundary and a teaser in one. Telling fans what’s coming, and when, builds anticipation without overcommitting.
- Don’t let the stigma write your bio. Odom’s pitch is personality first. Fans are paying for the person; the content follows.
Lamar Odom spent his career on the biggest stages in basketball. Now he’s betting fans want the bits that never made the highlight reel.
